Michael Solomon, Ph.D., professor of marketing at Saint Joseph’s University and author of "Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer," suggests that traditional lines drawn between market segments — young vs. old, online vs. in-store — are far from effective in today's business world.
Sunday, March 12, marks the start of Daylight Saving Time. While few people enjoy losing an hour of sleep, parents often worry most about how their children will adjust to the change. Pediatric sleep expert Jodi A. Mindell, Ph.D., professor of psychology at Saint Joseph’s University, has advice to help parents successfully transition their kids into Daylight Saving Time.
The holidays can pose great challenges for parents who must juggle seasonal excitement and overtired kids. Saint Joseph’s University sleep expert and Professor of Psychology Jodi A. Mindell, Ph.D., offers the following suggestions for parents to help kids navigate high spirits and the need for rest.
How would a strong third-party candidate affect the math of the American election system? And would an alternate form of voting yield a president that more citizens are happy with?
Free food: It’s a growing workplace trend, especially in tech companies, to incentivize productivity and morale around the office. But how can companies promote healthy choices and still provide indulgent goodies? Google executives asked consumer behavior expert and Saint Joseph’s University professor Ernest Baskin, Ph.D. and his colleagues, to help them resolve that question by examining the role of relative proximity in behavior.
Research and Development:for many companies, it’s the creative core, the birthplace of innovation, but for organizations who know how to ride the wave, it may also be the budget to cut, according to Saint Joseph's University associate professor Tim Swift, Ph.D. Swift has studied both how reducing R&D budgets can lead to greater innovation, and what it takes for a company to transition between exploratory and exploitative phases of R&D.
Even though autism diagnoses were first introduced over 75 years ago, many people still associate the condition with young children. But autism is aging. Experts estimate that approximately 50,000 individuals with autism enter adulthood each year. And with their entrance to adulthood, they lose access to many services they’ve come to rely on for support.
Food-related hashtags on social media have millions of posts: but what happens after we snap a food selfie? Intrigued by this new social norm and its impact, Sean Coary, Ph.D., assistant professor of food marketing at Saint Joseph’s University in Philadelphia, teamed up with Morgan Poor, Ph.D., assistant professor of marketing at the University of San Diego, to research the impact of consumer-generated images of food on satisfaction.
Today marks the 20th anniversary of the first (contemporary) Russian invasion of Chechnya. While made by the Yeltsin administration, that decision has had an enormous impact on current Russian identity and now President Vladimir Putin's power. Moreover, this strategy of two decades ago has a familiar ring: promote popular approval during hard times by turning to violence against some undesirable “other” — Chechen terrorists in 1994 and Ukrainian fascists today.
Popular culture Expert David Allan, Ph.D. '99, with Saint Joseph's University's Haub School of Business is wrapping up a 10-year study of popular music in Super Bowl commercials this year. Through his research, Allan will illustrate the frequency in which advertisers employ popular music to market and relate with consumers.
What’s not to love about an extra hour of sleep? Just ask any parent and they’ll tell you how that one little hour that gets added every fall as part of Daylight Savings Time can wreak havoc on their children’s routines.
As scores of Americans enter the darkened realms of haunted houses, nighttime hayrides and horror film marathons, monsters, ghosts and pop-culture goblins wait to give them a scare. A popular Halloween tradition, these dramatized attractions, coupled with costumes, trick-or-treat candy and festive decorations added up to an estimated $7 billion in 2011. While it may seem odd to celebrate a night of fright with so much enthusiasm, confronting what scares us isn’t a new phenomenon, says Paul J. Patterson, Ph.D., assistant professor of English at Saint Joseph’s University.
There’s nothing more frustrating for gardeners than discovering that their well-planned plots or rolling lawns have been infiltrated by invasive plant species, the perennial marauders of the back yard set. While many people panic and immediately start yanking or mowing the intruders when they first make their appearance, gardening expert Karen Snetselaar, Ph.D., chair and professor of biology at Saint Joseph’s University, advises that it’s best to investigate the plant that’s choking your columbines or blighting your lawn before complicating the problem with an errant course of action.
Speculation regarding the profile of the next leader of the Catholic Church is mounting in the days since Pope Benedict XVI’s surprising resignation. William Madges, Ph.D., dean of Saint Joseph’s University’s College of Arts and Sciences and professor of theology, warns that speculation is just that until the conclave actually meets, but notes some obvious considerations.
For years, card issuers have been making money off the fees they charge retailers for the convenience of using a credit card at checkout. Beginning Jan. 27, however, retailers are now permitted to pass this cost onto customers in a big way. Marketing expert Brent Smith, Ph.D., says consumers should be wary of surprises as some retailers may experiment with some level of a new surcharge fee.
Consumer shopping patterns this holiday season point to a very clear trend: mobile shopping is increasing in popularity. In the past, mobile and online shopping have been viewed as a threat to traditional brick-and mortar stores, but Brent Smith, Ph.D., associate professor of marketing at Saint Joseph's University, sees an opportunity for retailers to connect with tech-savvy consumers through their mobile devices.
Many consumers sacrificed their Thanksgiving dinners this year to grab that ultimate pre-Black Friday deal that they can spend the rest of the season bragging about. But according to Saint Joseph’s University sociologist Keith Brown, Ph.D., more and more shoppers are seeking something greater than saving a buck.
When he left, he was your child whose meals you prepared and whose laundry you dutifully did. Now he’s home from college for an extended winter break – possibly bringing with him more laundry for you to do. For parents readjusting to life with their college students at home for a few weeks, it can be…an adjustment, according to a psychologist at Saint Joseph's University.
For many Americans, health care is a paramount issue when weighing their choices for the presidency, and rightly so. Currently the United States spends nearly $9,000 per capita annually for health care, which far exceeds any other nation in the world. In addition to that statistic, America has disappointing infant mortality and life expectancy rates when compared to other developed nations. It’s clear to see that Americans have much at stake.
There’s no doubt that the economy is the deciding factor for many voters. Americans are looking to presidential candidates for a fast remedy, but the reality will be far less immediate, according to Saint Joseph’s University economist Benjamin Liebman, Ph.D.
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