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Newswise — The Eliminating Mercury Skin Lightening Products Global Kickoff Meeting occurred in Geneva, Switzerland, earlier this month. The meeting launched the three-year project that will bring countries together to phase out mercury and attempt to shift broader cultural norms on skin complexion through engaging organizations, healthcare professionals, and influencers working in the field.

The governments of Gabon, Jamaica, and Sri Lanka have joined forces to fight back against damaging beauty practices, launching a joint $14-million project to eliminate the use of mercury in skin lightening products.

Led by the  (UNEP), with funding from the Global Environment Facility, and executed by the  (WHO) and  (BRI),  the  project will work to reduce the risk of exposure to mercury-added skin lightening products, raising awareness of the health risks associated with their use, developing model regulations to reduce their circulation, and halting production, trade, and distribution across domestic and international markets.

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The kickoff meeting has been highlighted worldwide, with the meeting press release featured in 94 articles in 90 media outlets across 27 countries (as noted in the map) and 6 languages.