Feature Channels: Marketing

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Complex images in a social media post tend to capture greater user attention, leading to increased engagement with social media posts, according to new research from Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business.

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Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers, new research from the University of New Hampshire has found. This may have implications for gift buying this holiday season and beyond.

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Study shows a lack of present, accessible, and legible information about the food consumers buy online, while marketing claims are still prominent. The absence of accessible food labeling can have tangible consequences for public health.