Newswise Feature Channel: Marketing

Expert Available: MLB Searches for New TV Model Amid ESPN Split

George Washington University — Mon, 03 Mar 2025 19:20:10 EST

ESPN has dropped Major League Baseball (MLB) from their TV services ...

Social Media Influencers (SMIs) Pose Psychological, Health and Security Risks and Need Tighter Regulation, a New Study Finds

University of Portsmouth — Mon, 24 Feb 2025 19:10:38 EST

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

Warning Labels about Breast Cancer Risk from Alcohol May Encourage Women to Reduce Drinking

Research Society on Alcoholism — Sat, 22 Feb 2025 10:00:00 EST

Messages warning about the association between alcohol use and breast cancer may be effective in alerting women to the risk and spurring them to reduce their drinking. A study of women in their twenties, published in Alcohol: Clinical and Experimental Research, found that specifically designed warnings were effective in influencing women's reactions, attitudes and beliefs, and intentions to change behavior. The findings indicate that using effective health messaging on warning labels may help increase public awareness of the increased risk of developing breast cancer associated with alcohol.

Critical Need for Regulation to Protect People with Substance Use Disorder From Exploitative Marketing Practices on Social Media

Research Society on Alcoholism — Sat, 22 Feb 2025 10:00:00 EST

People seeking online support for addiction recovery may encounter cynical marketing by the addiction treatment industry that sometimes prioritizes financial gain over clients' health and well-being, according to a study of public discourse around substance use recovery on Twitter.

Consumer Spending Rises with Air Pollution: New Study

University of Maryland, Robert H. Smith School of Business — Thu, 20 Feb 2025 19:00:35 EST

Research shows consumers spend more on hedonic goods when air pollution rises, seeking mood-lifting purchases. The findings further suggest implications for marketers and policymakers in terms of responsible consumer engagement.

The AI-Authorship Effect: Understanding Authenticity, Moral Disgust, and Consumer Responses to AI-Generated Marketing Communications

Journal of Business Research — Wed, 19 Feb 2025 21:55:35 EST

Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion

Journal of Business Ethics — Tue, 18 Feb 2025 22:25:16 EST

Optimising Allocation of Marketing Resources Among Offline Channel Retailers: A Bi-Clustering-Based Model

Journal of Business Research — Tue, 18 Feb 2025 22:00:16 EST

"Fresh Start" Messaging, "Rebirth Associations," and Consumers' Environmentally Sustainable Actions

Journal of Business Ethics — Tue, 18 Feb 2025 21:10:36 EST

Authentic Communication Reduces Risky Teen Drinking

University of Adelaide — Mon, 17 Feb 2025 21:40:42 EST

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents' risky drinking behaviour is through authentic and open communication that acknowledges some of the positive aspects while warning of the negative consequences of drinking.

Ehrenberg-Bass Has Earned the Undivided Respect of Global Brands Over 20 Years

University of South Australia — Mon, 17 Feb 2025 21:40:08 EST

The world's largest centre for research into marketing is celebrating 20 years of transforming the industry and working with some of the biggest brands on the planet - and doing it from the small city of Adelaide, South Australia.

Research Shows Buyers Believe Karma, Not Boycotts Should Punish Brands for Bad Behavior

West Virginia University — Mon, 17 Feb 2025 21:05:18 EST

Consumers who say they believe in karma are more likely to forgive companies that behave immorally than those who don't, according to a West Virginia University marketing expert.

TMU Expert Can Speak to How Americans Could Face Higher Prices on Shein and Temu

Toronto Metropolitan University — Wed, 05 Feb 2025 11:20:45 EST

Digital, Doritos & the Taylor Swift Effect: What to Expect From This Year's Super Bowl Commercials

Virginia Tech — Tue, 04 Feb 2025 10:30:25 EST

As the Super Bowl approaches, the buzz isn't just about a rematch between the Kansas City Chiefs and the Philadelphia Eagles or Kendrick Lamar at halftime. For many viewers, it's about the commercials. Virginia Tech marketing and brand management expert Donna Wertalik provides insights into the strategies behind the ads. "There is a lot of work and money behind those converted spots, generating a rare marketing opportunity for brands," says Wertalik.

The Negative Effect of Virtual Endorsers on Brand Authenticity and Potential Remedies

Journal of Business Research — Tue, 04 Feb 2025 09:50:40 EST

Standing Out or Fitting In? How Perceived Autonomy Affects Virtual Influencer Marketing Outcomes

Journal of Business Research — Tue, 04 Feb 2025 09:45:13 EST

Watch What You Eat: NFL Game Advertisements Promote Foods High in Fat, Sodium

Saint Louis University — Fri, 31 Jan 2025 17:20:43 EST

Research from Saint Louis University and the University of Nevada, Reno School of Medicine finds that some of the most-watched ads promote the worst food options for adults with chronic health conditions.

Should the Wheel Be Reinvented? Market-Referencing in the Electric Vehicle Market Charging Infrastructure

Journal of Business Research — Thu, 30 Jan 2025 08:25:41 EST

80/20 Quality: Revolutionizing Error Tracking and Process Efficiency

Harrisburg University of Science and Technology — Wed, 29 Jan 2025 19:05:47 EST

Businesses stuck in the outdated cycle of error tracking through paper forms and cumbersome spreadsheets now have a smarter alternative.

Tulane University Experts Are Available to Discuss the Impact of Super Bowl LIX on New Orleans

Tulane University — Tue, 21 Jan 2025 18:35:16 EST