Newswise Feature Channel: Marketing

Episode 304 - Business of the Holidays

University of Michigan Ross School of Business — Thu, 19 Dec 2024 20:10:24 EST

On this episode of the Business and Society podcast, host Jeff Karoub sits down with Scott Rick, associate professor of marketing, and Ari Shwayder, lecturer of business economics and public policy, to discuss the business of the holidays.

Kingdom or Fandom? Youtube and the Changing Role of Gatekeeping in Digital Cultural Markets

Strategic Management Journal — Thu, 19 Dec 2024 09:55:41 EST

Will the Next Generation of AI Be Agents That Can Shop Autonomously?

University of Washington — Tue, 17 Dec 2024 21:10:14 EST

MCB Students Gain Pathway to Career-Ready Resources

University of Northern Colorado — Wed, 11 Dec 2024 16:10:33 EST

The University of Northern Colorado's (UNC) Monfort College of Business (MCB) has made career readiness a central aspect of its curriculum for years. Through internships and other immersive learning opportunities, students will soon gain further valuable, hands-on experiences that will help them in their studies and in the workforce. Starting in the spring of 2025, MCB is partnering with Coursera to provide new opportunities for students to gain micro-credentials in a variety of topics.

Clicks for Money: Predicting Video Views Through a Sentiment Analysis of Titles and Thumbnails

Journal of Business Research — Wed, 11 Dec 2024 09:45:21 EST

JMIR Aging Achieves Top Ranking, Accepted into Prestigious Science Citation Indexes

JMIR Publications — Wed, 11 Dec 2024 09:45:08 EST

JMIR Publications is proud to announce that JMIR Aging has been accepted for inclusion in the Science Citation Index Expanded (SCIE) and the Social Sciences Citation Index (SSCI).

The Influence of Religious Identification on Strategic Green Marketing Orientation

Journal of Business Ethics — Tue, 10 Dec 2024 09:10:43 EST

Machine Learning for Predicting Corporate Violations: How Do CEO Characteristics Matter?

Journal of Business Ethics — Mon, 09 Dec 2024 09:40:50 EST

'Smart' Choice? Evaluating AI-Based Mobile Decision Bots for in-Store Decision-Making

Journal of Business Research — Tue, 03 Dec 2024 03:15:05 EST

Smart Home Solutions for a Stress-free Holiday Season

CEDIA — Mon, 02 Dec 2024 14:25:16 EST

Smart home technology is transforming the holiday season by enhancing security, comfort and entertainment. From video doorbells to automated lighting, these innovations simplify holiday preparations, allowing homeowners to focus on celebrating with family and friends.

How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand

Journal of Business Research — Mon, 02 Dec 2024 07:20:41 EST

Amazon's Return-to-Office Strategy: Expert Insights on Remote Work Challenges

University of California San Diego — Tue, 26 Nov 2024 19:40:15 EST

Rutgers Tobacco & Nicotine Expert Available to Discuss Supreme Court Order on Graphic Cigarette Warnings

Rutgers University-New Brunswick — Tue, 26 Nov 2024 15:40:04 EST

Experts Share Tips for Savings and Safety During Holiday Shopping Season

West Virginia University — Mon, 25 Nov 2024 10:00:20 EST

Expert Available to Comment on AI-Generated Coca-Cola Commercials, Consumer Backlash

New York Institute of Technology, New York Tech — Mon, 18 Nov 2024 11:00:27 EST

Consumer behavior researcher weighs in on why people have reacted negatively to the brand's 2024 holiday ads.

Episode 303 - Michelin Stars, Expert Influence, and Customer Expectations

University of Michigan Ross School of Business — Mon, 18 Nov 2024 09:10:56 EST

The Michelin Guide and its infamous star rating system have incredible influence in the culinary world.

Professor Jagadeesh Sivadasan Explores Impact of International Trade Tensions in New Research

University of Michigan Ross School of Business — Thu, 14 Nov 2024 11:45:59 EST

With U.S. tariffs rising and trade relations becoming strained, these firms are seeking leaders who can provide the strategic insight necessary to adapt to a shifting global landscape and pursue alternative markets for growth.The research, which examined 3,440 Chinese public firms, shows that with exports to the U.S. declining, Chinese firms appear to be focusing on the European markets as a primary alternative. After trade war-related tariff increases, exports to non-U.S. countries--especially the European Union--saw moderate increases.

Business Models and Lean Startup

Journal of Management — Tue, 05 Nov 2024 09:25:59 EST

Machine Learning in International Business

Journal of International Business Studies — Tue, 05 Nov 2024 09:20:29 EST

Not in-Sourced Here! When Does External Technology Sourcing Yield Familiar Versus Novel Solutions?

Strategic Management Journal — Fri, 01 Nov 2024 06:40:21 EST