Newswise Feature Channel: Marketing

How cheerful is that water bottle?

University of Georgia — Tue, 03 Sep 2024 14:05:16 EST

New research from the University of Georgia Terry College of Business shows consumers use "happier" words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on search engine ads.

Skanska's Summer 2024 Construction Market Trends Report Details Hot Markets, Uneven Supply Chains, Opportunity for Growth in New Sectors

Skanska — Tue, 27 Aug 2024 15:05:09 EST

Skanska, a leading global construction and development firm, announced the release of the company's Summer 2024 Construction Market Trends Report. The in-depth report covers supply pricing, industry labor shortages, and forecasts escalating construction costs across the country in the near- and long-term, with some surprising results.

Marketing Expert Breaks Down Historic Olympic Viewership

University of Maryland, Robert H. Smith School of Business — Thu, 22 Aug 2024 14:05:37 EST

Marketing professor Bobby Zhou explains three key factors to the Summer Olympics' large viewership: an enticing Paris backdrop, ideal time zones for viewers and the Olympics' innate potential to create a moment of unity.

That Online Discount Code From Your Favorite Influencer for "Miracle" Mushrooms or Vitamins Isn't Your Key to Health

Rutgers University-New Brunswick — Mon, 12 Aug 2024 12:05:26 EST

Rutgers professor warns that online personalities may tout unproven health claims of products and services as well as contradict standards of care

Expert Available: Markets Appear to be Steadying After Monday's Global Selloff

George Washington University — Tue, 06 Aug 2024 12:00:54 EST

Stocks appear to be steadying today after Monday's alarming trading losses. ...

Innovation Crossroads welcomes seven entrepreneurs for Cohort 2024

Oak Ridge National Laboratory — Thu, 01 Aug 2024 14:05:16 EST

Seven entrepreneurs comprise the next cohort of Innovation Crossroads, a Department of Energy Lab-Embedded Entrepreneurship Program node based at Oak Ridge National Laboratory. The program provides energy-related startup founders from across the nation with access to ORNL's unique scientific resources and capabilities.

Customer misbehavior in access-based mobility services: An examination of prevention strategies

Elsevier — Thu, 01 Aug 2024 05:05:52 EST

PNNL Partners with DOE to Improve Access to DOE's Intellectual Property

Pacific Northwest National Laboratory — Wed, 31 Jul 2024 07:30:01 EST

Thousands of innovations created by the Department of Energy are more accessible in one place thanks to a new database created by DOE.

Leveraging online selling through social media influencers

Elsevier — Mon, 29 Jul 2024 08:05:51 EST

BYG4lab(r), Innovator of Next Generation Software Suites for Laboratories and Diagnostics, Appoints Tim Bickley as VP Sales US to Spearhead Entry into US market

ADLM 2024 Press Program — Mon, 29 Jul 2024 07:05:51 EST

BYG4lab Group, a global leader in data management solutions for laboratories, healthcare organizations and a partner with Laboratory Information Systems (LIS) and In Vitro Diagnostic (IVD) vendors, is pleased to announce that Tim Bickley has joined the company as Vice President (VP) Sales for the US market.

Rutgers Recruiting Young Adult Participants to Study Cigarillo Marketing and Smoking Behaviors

Rutgers University-New Brunswick — Thu, 25 Jul 2024 14:05:32 EST

Rutgers study will look at smoking behavior and susceptibility among young adults who are Black/African American and Hispanic/Latino

XDive(r): 5-Minute Real Time PCR Instrument with Expansion to a Superfast Sample-to-Answer Analyzer of Up to 256 Targets

ADLM 2024 Press Program — Thu, 25 Jul 2024 02:05:06 EST

OnsiteGene Inc. launches XDive(r), the first 5-minute real-time PCR instrument, achieving 40 thermal cycles with fluorescent imaging in 5 minutes. With FDA EUA for COVID-19, XDive offers efficiency, processing 16 samples and 64 targets per run. OnsiteGene seeks global distributors and collaborators.

Expert Available: Olympians as Social Media/Marketing Influencers

University of Nevada, Las Vegas (UNLV) — Wed, 24 Jul 2024 11:05:19 EST

Profitability dynamics of offshore wind from auction to investment decision

Elsevier — Mon, 22 Jul 2024 07:05:10 EST

The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding

Elsevier — Thu, 18 Jul 2024 20:05:56 EST

Unraveling the relationship between innovation performance feedback and outward FDI: Moderating influence of inward FDI spillovers

Elsevier — Thu, 18 Jul 2024 20:05:48 EST

Going with the gut: Exploring top management team intuition in strategic decision-making

Elsevier — Thu, 18 Jul 2024 20:05:12 EST

Sasin Action Learning: "Kung Bang Kachao: Developing Product and Pricing Strategies Concerning ESG and Circular Economy"

Chulalongkorn University — Thu, 18 Jul 2024 08:55:44 EST

Sasin MBA students in the "Pricing Strategies in the Era of Sustainability and Digital Transformation" class, led by Assistant Professor Yupin Patarapongsant, had an excellent opportunity to immerse themselves in two fascinating eco-friendly experiences in Kung Bang Kachao, Samut Prakan.

Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships

Elsevier — Thu, 18 Jul 2024 08:05:02 EST

Partner or servant? The influence of robot role positioning on consumers' brand evaluations ☆

Elsevier — Wed, 17 Jul 2024 23:05:39 EST