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Eric   Schwartz, PhD

Eric Schwartz, PhD

University of Michigan Ross School of Business

Associate Professor of Marketing

Expertise: Machine LearningMachine Learning

Schwartz expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. His research in customer analytics stretches managerial applications, including online display advertising, email marketing, video consumption, and word-of-mouth. He teaches marketing topics. Schwartz holds a BA and PhD from the University of Pennsylvania. 







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