Amna Kirmani, PhD

Amna Kirmani, PhD

University of Maryland, Robert H. Smith School of Business

Ralph J. Tyser Professor of Marketing

Expertise: BrandingBrandingMarketingMarketingOnline CommunicationsOnline Communications

Joined University of Maryland in 2006.

Amna Kirmani is the Ralph J. Tyser Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include morality, persuasion knowledge, online communication, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, and the Best Paper Award in the Journal of Advertising. She is Editor of the Journal of Consumer Research and former Editor-in-Chief of the Journal of Consumer Psychology.

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Consumer Behavior Experts Available to Discuss Super Bowl Commercials


10-Feb-2022 01:05:08 PM EST

People Who Move Give More to Global Causes: New Study

A recent study shows residential mobility boosts global charitable giving. The findings, say the researchers, introduce residential mobility as a factor to be explored in business and marketing research for how it influences consumer behavior.
24-Feb-2021 11:25:46 AM EST

Super Bowl Ads Critique: Maryland Smith Experts Available


05-Feb-2021 11:55:30 AM EST

The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available


11-Jan-2021 03:40:26 PM EST

Corporate Messaging in a Time of Turmoil

In the wake of unrest like that from the George Floyd protests, some companies will be slow to release statements, wary of having their message misconstrued by those who disagree. But silence is not a winning strategy, says marketing professor Amna Kirmani.
08-Jun-2020 04:40:21 PM EDT

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