天美传媒

Manuel Hermosilla (PhD in Marketing, Northwestern University) is an assistant professor of marketing at the Johns Hopkins University Carey Business School. He is an applied micro-economist specializing in economics and quantitative marketing. 
Hermosilla has studied diverse aspects of new product innovation. In the context of the pharmaceutical industry, his research has shown that the potential for large profits does not ensure that pharmaceutical firms will attempt developing scientifically novel drugs, and that organizational pressure may lead to large pharmaceutical rushing to innovate new drugs at the expense of lower success rates. In the context of the film industry, his research has shown that Hollywood studios actively try to cater to Chinese audiences by the inclusion of key cultural elements of their appeal.  

Dr. Xuan V. Tran, a Professor, studies microeconomics and macroeconomics and consumer behavior psychology in hospitality and tourism.

Tran鈥檚 research has examined economic effects on demand for luxury hotel rooms, hotel brand personality and service quality, and customers鈥� price sensitivity in upscale lodging. In addition, he has examined aspects of crime and tourism, financial decision-making in the lodging industry, and numerous other issues involving tourism in Asia, Europe and the United States.

He has written two books: Effects of American Travelers Motivations on Their Travel Preferences for Tour Packages -- Basics, Concepts, Methods, Applications;and American Needs, Asian Policies, and European Societies in Tourism; andcustomized one textbook: Financial Decision-Making in the Lodging Industry."

Tran earned a Ph.D. in Hospitality, Recreation and Tourism at the University of Utah. Before joining the UWF faculty, he taught at the University of Utah and at colleges in Japan, China and Vietnam.

His interest covers a wide span, from 鈥淏ody Mass Index, Suicide and Homicide among The Caribbean islands鈥� to travel preferences of American and Chinese travelers.

His work has been published in Journal of Vacation Marketing, Tourism Analysis: An Interdisciplinary Journal, E-Review for Tourism Research, Annals of Tourism Research, and Advances in Culture, and Tourism and Hospitality Research, among others.

Tran, a former Fulbright Scholar, has been on the Editorial Board of the Journal of Sports, Medicine & Doping Studies since 2010. Tran鈥檚 community involvement includes helping to develop a marketing plan for Pensacola Historic Village, a UWF undertaking in downtown Pensacola.

Dr Monica Giulietti is an expert in the economic analysis of competition and regulation in the energy markets and energy consumers鈥� behaviour. She can be interviewed in English or Italian, and competently in French and Spanish.