Professor of Communication, Psychology, and Marketing
University of Pennsylvania, Annenberg School for CommunicationBehavior Change, Neuroscience, Persuasion
Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania; Director of Penn's Communication Neuroscience Lab; and a Distinguished Fellow of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators. Her research has been recognized by numerous awards, including early career awards from the International Communication Association, the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, the Social and Affective Neuroscience Society, a DARPA Young Faculty Award, and the NIH Director鈥檚 New Innovator Award. She was named a Rising Star by the Association for Psychological Science. She received her bachelor鈥檚 degree in Neuroscience from Brown University and her Ph.D. in Psychology from the University of California, Los Angeles.
Assistant Professor, School of Journalism and Communication
University of OregonData Analytics, dating apps, Deception, Intention, Language, Linguistics, Persuasion, Psychology, Social Media, Virtual Reality Applications, vr
David Markowitz is an academic expert in automated text analysis and psychological dynamics. At the University of Oregon, he is an assistant professor of social media data analytics. He researches what our digital traces reveal about us, using computational approaches to analyze how social and psychological phenomena鈥攕uch as deception, persuasion, and status鈥攁re reflected in language. He also evaluates how the communication processes we perform on various media, including mobile phones and immersive virtual reality, can reveal what we are thinking, feeling, and experiencing psychologically. For example, his dissertation investigated the psychological and physiological consequences of using, resisting, or being without one鈥檚 mobile device. He received his PhD from Stanford University and his Masters and undergraduate degrees from Cornell University.