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Expert Directory

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Branding, Consumer Behavior, Marketing Strategy, Retail

Michael R. Solomon, Ph.D. is Professor of Marketing at Saint Joseph鈥檚 University. His primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, Asia, and Latin America.
 
Solomon received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. He is editor of The Psychology of Fashion and co-editor of The Service Encounter: Managing Employee/Customer Interaction in Service Businesses. His textbook, Consumer Behavior: Buying, Having and Being (Prentice Hall), is now in its thirteenth edition and has been translated into several languages.
His most recent book is Marketers, Tear Down These Walls:  Liberating the Postmodern Consumer.  He is a regular Contributor to Forbes.com and the host of a weekly radio show, We Are What We Buy on VoiceAmerica.com/Business. Areas of expertise: consumer behavior, psychology of fashion, marketing strategies, retailing and branding

Consumer, Consumer Behavior, Holiday Shopping, Marketing, Retail, Retail Industry, retail marketing trends, Retail Markets, Shopping, Store

Julio Sevilla, associate professor of marketing at the University of Georgia Terry College Business, studies retail sales and marketing and consumer behavior in retail spaces. His recent work has focused on consumers’ perceptions of scarcity, purity and authenticity.

An award-winning scholar in marketing academia, he is also adept at speaking to a general audience and recently has been cited by journalists at Psychology Today, NPR, Axios and Süddeutsche Zeitung. He is a frequent contributor to .

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