consumer perception, Decision Making, Marketing
Haiyang Yang, PhD is an associate professor at the Johns Hopkins University Carey Business School. He is an expert in marketing, decision making, and consumer psychology. His research has appeared in premier academic journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Science, and in leading managerial outlets such as the Harvard Business Review and MIT Sloan Management Review. His work has been featured by major public policy platforms, such as the United Nations, World Economic Forum and JAMA Health Forum, as well as by prominent media outlets throughout the world. His work has also been translated into many languages and taught in graduate curricula at top business schools globally.
Associate Professor, Hart School of Hospitality, Sport and Recreation Management
James Madison Universityconsumer perception, Food Safety, Food Service Industry, Hotel Administration
Kim teaches mostly Cost Control and Budgeting. Kim also teaches Tourism in a Global Context, Technology Strategies in the hospitality industry, and Beverage Management (from Fall 2023).
Kim’s research focuses on food safety/sanitation, risky food consumption, restaurant inspection system, hotel & restaurant cleanliness, consumer behavior in restaurants, and event management.
Kim earned a bachelor's degree in Hotel Administration at the University of Nevada, Las Vegas, and Chemical Engineering/Engineer Chemistry at Han Yang University, a master's degree in Tourism Administration at George Washington University, and a doctorate in Hospitality and Tourism Management at Purdue University.