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Expert Directory

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Applied Mathematics, business and management, Information Systems

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Jenni Romaniuk, PhD

Professor and Associate Director (International strategy for both academic and industry engagement)

University of South Australia

Brand Management, business and management

Jennifer Romaniuk is Research Professor and Associate Director (International) for the Ehrenberg-Bass Institute at the UniSA Business School. As Research Professor, Jennifer researches key areas of marketing effectiveness and as Associate Director (International) for the Ehrenberg-Bass Institute, she oversees the international strategy for both academic and industry engagement.

Jennifer holds a PhD in Brand Management, a Masters by Research in Brand Management, and a Bachelor of Business. Her current research focuses on brand equity, buyer behaviour and word of mouth and her research findings have been published both nationally and internationally, including at European Journal of Marketing, Marketing Letters, and Journal of Business Research.

In 2015, Jennifer was named in the top 1% of influential advertising academics. In 2011, she was part of a team receiving the Martin Opperman Memorial Award for the Best Paper of the Year published in the Journal of Travel and Tourism Management. In 2010 she was awarded an Australian Research Council (ARC) Linkage Grant to study how viewers learnt about new TV programs.

Jennifer has engaged local and international industry through her prior work as Executive Editor (International) at the Journal of Advertising Research.  She now serves on the journal's Senior Advisory Board.  

Jennifer has written thee books, How Brands Grow Part 2, Building Distinctive Brand Assets and Better Brand Health.

Fae Heaselgrave, PhD

Program Director for the Masters of Communication (DMCO)

University of South Australia

business and management, Commerce, Film, Language, Management

Fae is currently the Program Director for the Master of Communication degree and coordinator of the year-long capstone industry placement, providing ongoing academic and professional mentoring to students and strategic support to industry partners.

She has more than 12 years academic experience, teaching the theory and practice of public relations and professional communication to students in the classroom and online at UniSA, Flinders University and Charles Sturt University.

Fae also has ten years prior industry experience as a strategic communications professional in the UK and in Adelaide, having working in public health for the Department of Health, the disability sector and in primary health care research. 

Fae's research focuses on the impact of digital media use on everyday life. Her  (2021) examined mothers’ interactions with digital media as users and facilitators of children’s use, utilising theories of mediatisation, domestication of technology and parental mediation to identify changes in the communicative practices of contemporary mothers. The study revealed that children's increasing use of digital media for schooling, entertainment and social interaction, coupled with societal expectations about a mother's role, adds an additional layer of responsibility on mothers to provide unpaid digital care to children ().     

Current projects include researching the challenges and opportunities of video gaming for parent players and, specifically, any differences in the  compared to fathers, and  to inform future policy decisions about Australia's media classification system, making it more accurate and useful for families. 

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