Newswise Blog

Wednesday, July 18, 2018

Newswise Submission Process Tutorial

This is a brief video tutorial for our newest members on how to upload your submissions to Newswise.

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Posted by Craig Jones on 07/18 at 11:26 AM
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Thursday, June 07, 2018

Share All Kinds of Content on Newswise

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Newswise believes that all content from your organization can find an audience and support your goals. See our infographic depicting more of the types of content that we welcome on Newswise!  If you have any questions, contact us at (JavaScript must be enabled to view this email address)

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Posted by Thom Canalichio on 06/07 at 08:53 AM
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Thursday, June 07, 2018

Expert Directory Tutorial

Watch a short video with instructions and details for using the Newswise Expert Directory and integrating your expert profiles with Expert Pitch

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Posted by Thom Canalichio on 06/07 at 08:51 AM
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Monday, May 21, 2018

Editorial Tip: Don’t Bury Your “News Peg” in Announcements and General Features

One of the things we like to do to help our contributing members is to help discover interesting news items that might have been overlooked in the effort to promote the latest happenings at an organization. This can happen. It’s understandable that you want to promote your faculty member or researcher who was published in a “prestigious” journal or presented findings at a scientific meeting. We understand that you need to appease your stakeholders as you reach out to your community.  However, when it comes to reaching out to the general media via our wires, focusing on the honor can sometimes cloud over what really gets journalists’ attention: the noteworthy news item. So how can you transform the announcement or a light feature into a research-results type article when you submit your news on Newswise? Perhaps all it takes is a little tweaking of the headline and the description.

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Posted by Craig Jones on 05/21 at 01:27 PM
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Monday, March 26, 2018

Another Fast Pitch Success Story

As I mentioned a few weeks ago, Newswise’s Fast Pitch is a great way to pitch your news to our reporters in a face-to-face video meeting. Here’s another success story. This time it’s from the University of Maryland Medical System.

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Posted by Craig Jones on 03/26 at 03:13 PM
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Wednesday, March 14, 2018

Success with Meeting Reporters on a “Fast Pitch”

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Sometimes meeting reporters face to face is the best route for coverage. Here’s a success story of Newswise’s Fast Pitch sessions.

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Posted by Craig Jones on 03/14 at 12:33 PM
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Monday, February 19, 2018

Give your story a new angle: Pitch your Experts

During the past years we have seen an increase in demand for experts on several topics. Reporters are looking for subject matter experts that can provide quotes, interviews, and comment on breaking news events. How can you get on board with this trend? Give your story a new angle by pitching your expert.

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Posted by Carolina Zúñiga Rojas on 02/19 at 04:08 PM
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Tuesday, February 13, 2018

Editorial Tip: Omit Your Organization’s Name in the Headline

In a recent analysis of 130 releases, we’ve found that articles where the institution’s name were not in the headline received 20 percent more views than those that had the institute’s name in them.

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Posted by Craig Jones on 02/13 at 03:59 PM
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Tuesday, March 28, 2017

Autism Speaks - Article Gone Viral

One article. One Newswise daily wire. 40,688 hits, 518 facebook shares, and 82 comments. Boom. Here’s the story: a Newswise article went viral last month after being shared by a major social media influencer. A Penn State College of Medicine article, “Medicaid Waivers Help Parents of Children with Autism Stay in the Workforce,” was distributed in the Newswise wires, and a freelancer at Autism Speaks shared it on the organization’s Facebook page.

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Posted by Craig Jones on 03/28 at 03:04 PM
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Thursday, December 01, 2016

What do reporters want?

Get to know these reporters better, and hear from the horse’s mouth how you can pitch more effectively.

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Posted by Thom Canalichio on 12/01 at 09:16 AM
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