Tuesday, November 09, 2010
New Media Needs Old Media
I was excited to attend my first Public Relations Society of American meeting last month. It was also exhausting: as an exhibitor we staffed our booth for 12 hours each day, and participated in networking activities afterwards. But with two of us attending, we took turns heading off to sessions on a variety of topics: social media, the future of public relations and technology, and several keynote addresses combining wisdom, compassion and humor. We both wish we could have attended more sessions!
This session title Save the PR Industry: Support Traditional Media caught my attention. Because Newswise works directly with journalists, including staff journalists at more than 2,000 media outlets, I was curious. And the panel included Josh Hatch of USA Today and Bill McCloskey from the Society of Professional Journalists. I was not disappointed. In addition to a lively discussion with the audience, the moderator, Sharon Geltner, presented her well-researched information in a clever video.
Here are some highlights:
We are reading newspaper articles whenever we visit blogs and agregators. 95% of those originate with OLD media, mostly daily newspapers.
Visitors to newspaper sites hit 3.2 billion pages, during 1Q 2010.
Google is projected to earn $25 billion this year, 95% of that from search—most of which is based on old media.
Perhaps this is an obvious conclusion, but think about it. Traditional journalists are providing 95% of the Internet news. All our tweets, Facebook postings, blog comments, when it’s related to news, it’s origin is likely from a traditional media source, written by, yep, a professional journalist.
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