Newswise — The NBA and WNBA have each inked monumental media deals. On Wednesday, the NBA signed an 11-year media rights deal with Disney, NBC and Amazon Prime Video, rejecting an offer from Warner Bros. Discovery that the league said wasn’t a true match. The 2024-25 season will be the last for TNT after a nearly four-decade run.
Meanwhile, the WNBA announced a new 11-year media rights deal featuring partnerships with Disney, Amazon Prime Video and new rights holder NBCUniversal. The Associated Press reports the WNBA will receive $200 million a year. By comparison, the league’s current media deal is valued at $60 million a year. The players’ union have expressed concern the league is being undervalued.
If you would like more context on this matter, please consider Meredith Geisler, an assistant professor of sport management at George Washington University School of Business. Prior to her appointment at GW, Geisler was senior vice president of communications for Tandem Sports + Entertainment, a full-service sports and entertainment agency with expertise in athlete management, talent representation, marketing, communications and publicity services. Tandem represents some of the biggest stars in professional sports and broadcasting, including elite NBA and WNBA athletes, broadcasters, coaches, industry executives and sports organizations, like Tamika Catchings and Grant Hill.
Prior to helping launch Tandem in 2013, Meredith founded sports PR company Meredith Communications in 2001 and previously held senior roles at Advantage International (now Octagon), Fila USA, Total Sports and eoSports.If you would like to speak with Prof. Geisler, please contact GW Senior Media Relations Specialist Cate Douglass at [email protected].
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