New Study Finds Uber Eats Reduces Uber Rideshare Volumes
University of Michigan Ross School of BusinessSince its inception in 2016, Uber Eats has experienced explosive growth. Yet this didn’t come without a price. In her new research, Yue Maggie Zhou, associate professor of strategy, explores how Uber Eats has cannibalized Uber’s core business, reducing rideshare trip volumes for both Uber and Lyft.