天美传媒

Michael R. Solomon, Ph.D. is Professor of Marketing at Saint Joseph鈥檚 University. His primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, Asia, and Latin America.
 
Solomon received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. He is editor of The Psychology of Fashion and co-editor of The Service Encounter: Managing Employee/Customer Interaction in Service Businesses. His textbook, Consumer Behavior: Buying, Having and Being (Prentice Hall), is now in its thirteenth edition and has been translated into several languages.
His most recent book is Marketers, Tear Down These Walls:  Liberating the Postmodern Consumer.  He is a regular Contributor to Forbes.com and the host of a weekly radio show, We Are What We Buy on VoiceAmerica.com/Business. Areas of expertise: consumer behavior, psychology of fashion, marketing strategies, retailing and branding

Jie Zhang is Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at Northwestern University. She was an Assistant Professor of Marketing at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies in the digital and multichannel retail environments. She is a recognized expert in digital/Internet retailing, customized promotions, retail management, and quantitative marketing models. Her recent research projects focus on large and frequently-changing assortments, online shopping cart management, mobile app monetization strategies, online retail platforms, and innovative loyalty programs.

Professor Zhang has published articles in leading marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science. Her research has twice been selected as a finalist for the Paul Green Award by the Journal of Marketing Research, has won the Procter & Gamble Marketing Innovation Research Award, the MSI-ACR 鈥淪hopper Marketing鈥� Research Proposal Competition, and has been sponsored by the Marketing Science Institute. She is an Associate Editor for the Journal of Marketing, International Journal of Research in Marketing, and Customer Needs and Solutions, and an Editorial Review Board member of the Journal of Marketing Research. 

Professor Zhang teaches Advanced Marketing Analytics, Retail Analytics, and Retail Management in the MBA, MS, and Undergraduate programs, respectively, and has won many teaching awards. She was named one of the 鈥�10 Best UMD Professors鈥� by the College Magazine in 2017.

Joined University of Maryland in 2005.

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. 

Boyd received his Ph.D. in Marketing from Duke University (with an emphasis in Consumer Behavior) and his J.D. in Intellectual Property from the University of Wisconsin-Madison. At the age of 24, he received his MBA in Marketing from the University of California at Berkeley. Prior to graduate study, he obtained his A.B. in Chemistry (with an emphasis in Biophysics) from Princeton University.

Boyd鈥檚 areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. His research has been published in Marketing Letters, Psychology & Marketing, and Journal of Advertising Research. He has served as an ad hoc reviewer for the Journal of Marketing Research. He has critiqued pedagogical approaches found in marketing textbooks for such leading publishing houses as CENGAGE, Prentice Hall, and Thomson South-Western.

Boyd鈥檚 opinions have appeared in The Washington Post, Baltimore Sun, Washington Times, Wisconsin State Journal, Capital Times, and Wausau Daily Herald. He has participated in live interviews on Maryland Public Television, CBS News (local affiliate WISC-TV Channel 3 News), NBC News (local affiliate WMTV Channel 15 News), and NEWS/TALK 1310 WIBA RADIO.

During the course of his academic career, Boyd has taught over 17,500 students the intricacies of marketing theory and practice. Outside of academe, he has worked as a summer associate at Heller Ehrman, a pharmaceutical rep at Merck, and an economic forecaster at IBM. He has consulted with several executive clients including the NFL, ExxonMobil, SAIC, Verizon, Stanley Black & Decker, and Ocean Tomo. At times, he has been called upon as an expert witness in legal proceedings. He has served on the faculty of the University of Wisconsin-Madison.

Boyd resides in Fulton, MD with his wife, Isabel, and his daughter, Giselle.

Papatla can talk about the potential of using data science to analyze social media as another way to measure public opinion in an election campaign. Papatla is a professor of marketing at UW-Milwaukee and co-director of the Northwestern Mutual Data Science Institute. He helps to oversee the institute's Elecurator project, which uses a variety of data sources, including online and social media, traditional polling methods and political advertisements, to determine what issues are on the minds of voters. This big data look at voter behavior can help drive online strategies and outreach by candidates. Papatla also can speak about marketing and advertising trends, including why Instagram posts by consumers can affect how other consumers respond to brands, and how consumers engage with brands on social media platforms like Facebook.

Tim Richards鈥� research focuses on applied econometrics with respect to food markets and food policy issues, particularly quantitative marketing, data analytics, retailing strategy, agricultural labor and food policy.

Richards is the Morrison Chair in Agribusiness in the W. P. Carey School of Business and teaches managerial economics, strategic pricing for retailers, and risk management and insurance. He also does extensive consulting work in the food retailing and manufacturing industries for clients that include Walmart, Kroger, SuperValu, Hormel, Sara Lee, JBS Swift, Foster Farms, and a number of others.

A student-first marketing professor, Colleen Kirk is also passionate about research and discovery. Her research centers around consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include: exploring how and when consumers' feelings of ownership lead to territorial and stewardship responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies and its implications for marketers; and narcissism in consumer behavior. Focusing her research on experimental design, Kirk is also interested in diverse methodologies and analytical techniques. Her work is published in top journals such as Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, Entrepreneurship: Theory and Practice and others. An award-winning researcher and reviewer, Kirk serves as associate editor of the Journal of Business Research and sits on the editorial review board of the Journal of Advertising Research. Her research has appeared in a wide variety of national and international media outlets including Psychology Today, the Financial Times, Business Insider, Salon, Radio New Zealand, BBC Mundo, iHeart Radio Canada, and many others. Kirk has extensive professional background in product management, marketing, and sales in the technology industry. She enjoys engaging students in research and in live projects for entrepreneurs and nonprofit organizations, which gives them hands-on experience in applying marketing theory while providing value to clients. She also serves as a go-to-market mentor and business plan competition judge for entrepreneurs at the clean technology accelerator, CleanTech Open. She holds a B.A. from Cornell University, an M.B.A. from Southern Methodist University, a Master of International Management from the Thunderbird School of Global Management, and a Doctor of Professional Studies in Marketing and International Economics from Pace University.

With a 30-year career dedicated to excellence in scholarship and business education, Eric R. Spangenberg has served The Paul Merage School of Business at the University of California, Irvine, as dean since June 2014.

Dr. Spangenberg earned his PhD from the University of Washington in 1990 and joined the faculty at the Carson College of Business at Washington State University (WSU) where he was named the Maughmer Freedom Philosophy Chair and Professor of Marketing in 2003. He also served as dean of the Carson College from 2005 to 2014. International appointments include a Fulbright International Education Administrator position in France and Germany in 2014 and a Permanent Visiting Faculty position in the Center for Customer Insight at the University of St. Gallen in Switzerland since 2010.

Spangenberg is an active volunteer for the Association to Advance Collegiate Schools of Business (AACSB), the largest and most prestigious international accrediting body for business schools. He has served as an accreditation mentor and reviewer to numerous schools around the world, and was elected to the AACSB Board of Directors in 2017.

At UC Irvine, Spangenberg has led several initiatives, including engaging and strengthening ties with the external business community both locally and abroad. He has motivated strategic curricular updates to the MBA as well as development of a hybridized (partially online), part-time MBA program, one-year specialized masters programs in finance, data analytics and entrepreneurship, and a completely online minor in undergraduate business to help meet the University's demand for business programs. International expansion initiatives include an international residential for undergraduates and several additional residentials for MBAs including unique programs in Cuba and Israel. Executive Education programs have doubled since 2014 through partnerships with local Orange County businesses as well as with Swiss, Korean, and Chinese universities. He oversaw the Merage School strategic planning process articulating a clear vision and reward structure; led development of a differentiation strategy for the School; successfully navigated a (once a decade) UC Senate school review; and established an AACSB plan and process ensuring successful maintenance of accreditation. He has also prioritized the recruitment of faculty and students across several disciplines and programs thereby enriching diversity of the Merage School community.

Cornelia (Connie) Pechmann (MS, MBA, PhD) is a Professor of Marketing at the UCI Paul Merage School of Business. She studies the effects of advertising, social media, product labeling, brand names and retail store locations on consumers and she has published over 80 articles, reports and papers.

Professor Pechmann has received numerous grants and over $1.5M to study youths鈥� responses to pro- and anti-smoking ads and product placements in movies. This research persuaded movie studios to place anti-smoking ads on movie DVDs if the movies target youth and depict smoking. She is currently studying how to form effective online communities on Twitter for smoking cessation funded by a $2.5M R01 grant from NIH.

Professor Pechmann received the Pollay Prize for Public Interest Research and the best journal article award from the Journal of Consumer Research. She just finished a three-year term as editor-in-chief of the Journal of Consumer Psychology.

Professor Pechmann's leading research project is the Tweet2Quit program. For more information, view Dr. Pechmann's vita, visit her study website or contact 949.287.3693, [email protected]

Gaurav Jain, an assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Prior to earning his Ph.D. from the Tippie College of Business at the University of Iowa, Gaurav earned his bachelor鈥檚 degree in engineering and an MBA in marketing. More specifically, his research spans the fields of numerical cognition and judgment, working memory capacity, and, attention limitations. Using psycho-physical methods, such as eye tracking and facial expression analysis, Gaurav makes novel predictions about how various cognitive biases influence consumer choices.

Doctor of Philosophy in Business. University of Nebraska-Lincoln. 2001
Master of Arts in Business Administration (Business). University of Nebraska-Lincoln. 1998
Master of Management Studies (Marketing). University of Bombay, India. 1991
Bachelor of Arts in Economics. Osmania University, India. 1989
Academic Subfields

Consumer Behavior/E-Marketing

Research Interests

Household Decision Behavior/ Consumer Generated Content

Applied Interests

Marketing Research/ E-Marketing/ Consumer Behavior

Courses

Marketing Management

Marketing Research

Buyer Behavior

Dr. Ata Atadil, an Associate Professor, received his Ph.D. in Hospitality Management from the University of South Carolina (USC). He is the 2015 recipient of the Outstanding Scientific Paper Reviewer in Information Technology Award by International CHRIE. Before joining UWF in 2016, Ata was an adjunct professor at USC. He conducts research on cognitive neuroscience, decision-making behavior of travelers, branding and information technology. In addition, Ata serves as a reviewer for several tourism and hospitality journals.

Ata鈥檚 research interests span a wide range of pioneering topics in tourism and hospitality research. They include memetics, destination neurogenetics, meme map creation and travelers鈥� perceptions regarding new technologies such as guest room technologies.

He has published several articles in international journals such as Journal of Vacation Marketing and has several articles currently under review in top-tier journals, including Journal of Business Research and International Journal of Contemporary Hospitality Management. He also received the Best Research Visual Presentation Award by Annual iHITA Research Conference in 2015. Moreover, Ata identified grant opportunities and created more than 100 grant reports for the faculty members during his time in USC.

His Research projects have been presented in more than 15 international conferences ranging from EuroCHRIE to Annual International CHRIE Summer Conference & Marketplace. His recent research papers were presented in 2016 Global Marketing Conference and 2016 AMS World Marketing Congress that took place in Hong Kong and Paris, respectively.

Ata earned his master's and B.A. degrees in Tourism and Hospitality Management in Turkey. He completed the junior year of his B.A. degree as an exchange student at Linnaeus University in Kalmar, Sweden.

Ata, a Certified Hospitality Educator (CHE), has taught Hospitality and Tourism Marketing courses. He also single-handedly developed the Introduction to Hospitality online course and taught the very same course at USC. He received a quality award from the Provost鈥檚 office because of his efforts in developing this course.

Ata has first-hand industry experience as well. He worked in the front office and reservations departments in international chain hotels in Turkey and Sweden.

Ata considers teaching as the most valuable and essential acting performance that a person can perform during his or her life. A former theatre instructor and acting teacher, he enjoys bringing his theatrical skill set into the classroom.

He always considers his students to be the future leaders, entrepreneurs, managers and decision-makers of tourism and hospitality industry. 

Publications:
Erdem, M., Atadil, H. A., & Nasoz, P. (Accepted for publication) Leveraging guest-room technology: A tale of two guest profiles. Journal of Hospitality and Tourism Technology.

Atadil, H. A., Sirakaya-Turk, E., Meng, F., & Decrop, A. (2018). Exploring travelers鈥� decision-making styles. International Journal of Contemporary Hospitality Management, 30 (1), 618-636.

Atadil, H. A., Sirakaya-Turk, E., Baloglu, S., & Kirillova, K. (2017). Destination Neurogenetics: Creation of destination meme maps of tourists. Journal of Business Research, 74, 154-161.

Atadil, H. A., Sirakaya-Turk, E., & Altintas, V. (2017). An analysis of destination image for emerging markets of Turkey. Journal of Vacation Marketing, 23(1), 37-54.

Atadil, H. A., Berezina, K., Y谋lmaz, B. S., & Cobanoglu, C. (2010). An analysis of the usage of Facebook and Twitter as a marketing tool in hotels. Dokuz Eylul University Journal of Faculty of Business. 11(2), 119-125.

Julio Sevilla, associate professor of marketing at the University of Georgia Terry College Business, studies retail sales and marketing and consumer behavior in retail spaces. His recent work has focused on consumers’ perceptions of scarcity, purity and authenticity. 
An award-winning scholar in marketing academia, he is also adept at speaking to a general audience and recently has been cited by journalists at Psychology Today, NPR, Axios and Süddeutsche Zeitung. He is a frequent contributor to .