天美传媒

Before entering academia, Farman held several positions in the advertising industry. At Smiley360, she executed social media campaigns for popular consumer brands such as Country Crock, Schick, Staples and Florida's Natural Orange Juice. As an account supervisor on the IBM worldwide team at the advertising agency Ogilvy & Mather, she led advertising and direct marketing campaigns, managed clients and teams across six continents, and contributed to the development of the "Smarter Planet" campaign. She also worked at Market Maker Interactive, a web design agency, as a web copy writer and client manager for both consumer and business-to-business brands.

Farman has taught courses on Media Planning and Research & Statistics for Strategic Communication.

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of the Center for Excellence in Service. He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and an International Research Fellow of Oxford University鈥檚 Centre for Corporate Reputation (UK). 

His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, the EMAC Distinguished Marketing Scholar Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, Fellow of the American Statistical Association, as well as the top career honors in service marketing, marketing research, marketing strategy, and advertising, and honorary doctorates in economics from the University of Neuchatel (Switzerland) and the Norwegian School of Economics.  He was one of the inaugural honorees in the American Marketing Association鈥檚 Marketing Legends video series, and one of the inaugural AMA Fellows.  He has won best article awards from five different journals, including four best article awards from the Journal of Marketing, as well as the Berry/AMA Book Award for the best book in marketing.  He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding Editor of the Journal of Service Research, and served as Editor of the International Journal of Research in Marketing (IJRM). 

He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Starwood, Tata, Unilever, and USAA.  A national class distance runner in his collegiate days, he has been inducted into the DePauw University Athletic Hall of Fame. He has coached one age group world champion and several age-group national champions in track and triathlon.  

Joined University of Maryland in 2005.

Henry C. Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. 

Boyd received his Ph.D. in Marketing from Duke University (with an emphasis in Consumer Behavior) and his J.D. in Intellectual Property from the University of Wisconsin-Madison. At the age of 24, he received his MBA in Marketing from the University of California at Berkeley. Prior to graduate study, he obtained his A.B. in Chemistry (with an emphasis in Biophysics) from Princeton University.

Boyd鈥檚 areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. His research has been published in Marketing Letters, Psychology & Marketing, and Journal of Advertising Research. He has served as an ad hoc reviewer for the Journal of Marketing Research. He has critiqued pedagogical approaches found in marketing textbooks for such leading publishing houses as CENGAGE, Prentice Hall, and Thomson South-Western.

Boyd鈥檚 opinions have appeared in The Washington Post, Baltimore Sun, Washington Times, Wisconsin State Journal, Capital Times, and Wausau Daily Herald. He has participated in live interviews on Maryland Public Television, CBS News (local affiliate WISC-TV Channel 3 News), NBC News (local affiliate WMTV Channel 15 News), and NEWS/TALK 1310 WIBA RADIO.

During the course of his academic career, Boyd has taught over 17,500 students the intricacies of marketing theory and practice. Outside of academe, he has worked as a summer associate at Heller Ehrman, a pharmaceutical rep at Merck, and an economic forecaster at IBM. He has consulted with several executive clients including the NFL, ExxonMobil, SAIC, Verizon, Stanley Black & Decker, and Ocean Tomo. At times, he has been called upon as an expert witness in legal proceedings. He has served on the faculty of the University of Wisconsin-Madison.

Boyd resides in Fulton, MD with his wife, Isabel, and his daughter, Giselle.

Papatla can talk about the potential of using data science to analyze social media as another way to measure public opinion in an election campaign. Papatla is a professor of marketing at UW-Milwaukee and co-director of the Northwestern Mutual Data Science Institute. He helps to oversee the institute's Elecurator project, which uses a variety of data sources, including online and social media, traditional polling methods and political advertisements, to determine what issues are on the minds of voters. This big data look at voter behavior can help drive online strategies and outreach by candidates. Papatla also can speak about marketing and advertising trends, including why Instagram posts by consumers can affect how other consumers respond to brands, and how consumers engage with brands on social media platforms like Facebook.

Cornelia (Connie) Pechmann (MS, MBA, PhD) is a Professor of Marketing at the UCI Paul Merage School of Business. She studies the effects of advertising, social media, product labeling, brand names and retail store locations on consumers and she has published over 80 articles, reports and papers.

Professor Pechmann has received numerous grants and over $1.5M to study youths鈥� responses to pro- and anti-smoking ads and product placements in movies. This research persuaded movie studios to place anti-smoking ads on movie DVDs if the movies target youth and depict smoking. She is currently studying how to form effective online communities on Twitter for smoking cessation funded by a $2.5M R01 grant from NIH.

Professor Pechmann received the Pollay Prize for Public Interest Research and the best journal article award from the Journal of Consumer Research. She just finished a three-year term as editor-in-chief of the Journal of Consumer Psychology.

Professor Pechmann's leading research project is the Tweet2Quit program. For more information, view Dr. Pechmann's vita, visit her study website or contact 949.287.3693, [email protected]

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Dr. Chris Fenner, instructor of communication, teaches public relations, strategic communication and persuasion.

Fenner is an experienced communicator who has led the UWF team to top finishes at regional and national tournaments. Participating in collegiate speech and debate provides students with the advanced critical thinking and communication skills necessary to succeed in the workplace. Before coming to UWF in 2014, he established a competitive speech team at Florida Southern College, where he coached students to 32 national titles.

In his classes, Fenner teaches undergraduate courses in public relations and persuasion. He relies on high impact practices and hands-on activities to prepare students to meet the demands of the public relations industry. His students have provided public relations and communication advice to a variety of non-profit organizations in the community. At the graduate level, his coursework focuses on strategic communication, mass communication theory, and he works to train students as professional communication consultants.

Fenner鈥檚 research focuses on public relations crisis and image management, and pedagogy. He has presented his work at national and international conferences and is an article reviewer for the National Forensic Journal. He also serves as the vice president of the Florida Intercollegiate Forensic Association, and is the president of the Novice National Forensic Association.

Kristi Gilmore, assistant professor, teaches media relations, crisis communication, and advertising and public relations concepts.

Gilmore is a senior communication professional and accredited public relations counselor with industry experience in corporate communication, crisis management, strategic planning and community relations.

Prior to UWF, Gilmore taught at Texas Tech University in the College of Media and Communication, where she served as director of the online master鈥檚 program in strategic communication and innovation and was awarded the President鈥檚 Award for Excellence in Teaching.

With expertise in a variety of aspects of marketing and retailing, Parker teaches about digital platforms and the impact social media can have on someone's personal and professional brands. Originally starting her career in the political arena, she realized her favorite part of the job was the marking components of the campaigns. Volunteering and supporting nonprofit agencies is something Parker has always done and an easy fit for additional research. The social media research she has conducted about the blurred lines of work and personal social media use, and employer social media governance and employee social media use have landed in scholarly journals. 
Parker earned her bachelor's in history from California State University Sacramento, master's from Cameron University and her doctorate from Louisiana Tech. 

Dr. Allan brings to his academic and consulting work the resources that are earned from an extraordinary twenty-year-plus career in radio broadcasting. Allan is an authority on music marketing and has been published in such journals as the Journal of Advertising Research, International Journal of Advertising, and Advertising & Society Review. Allan has also been featured in numerous media outlets including NBC, Comcast, The Philadelphia Inquirer, The Washington Post, Chicago Tribune, Billboard Magazine and Radio and Records.
Primary stream of research is advertising cues and effects with three (3) areas of interest: music, commercial lengths, and disclaimers. Secondary area of research is teaching and learning with two (2) areas of interest: ethical and virtual.