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Lisa Skriloff founded Multicultural Marketing Resources, Inc. (MMR) to serve as a business resource to corporations, communications firms, and journalists, providing information and referrals.  Established in 1994, MMR is a consultancy, B2B public relations and marketing firm, and editorial supplier, working with the leading experts in Hispanics, Asian Americans, African Americans, LGBT consumers, and other ethnic and niche market groups. MMR is also the publisher of The Source Book of Multicultural Experts, MMRNews (http://multicultural.com/multicultural-marketing-news), and a Multicultural/Diversity Speakers Showcase (http://multicultural.com/Speaker_Showcase/speakers_all).

She is both an expert herself, available for interviews and consulting, and also a conduit to other specialized experts via her Source Book of Multicultural experts online at http://multicultural.com/sourcebook/sourcebook_companies.

Multicultural Marketing Resources, Inc. is a WBENC certified woman-owned business and also certified by New York City and New York State. Our specialization is multicultural markets and diversity, working with companies such as ad agencies, research firms, corporate marketing executives, media and other communications professionals involved in marketing to Hispanics, African Americans, Asian Americans, people with disabilities, LGBT consumers and women- and minority- business owners. We provide marketing support and writing services to corporations and organizations. Writing services include ghostwriting speeches and PowerPoint presentations on multicultural marketing and diversity, as well as tailored reports and briefing memos. Other topics of expertise: multicultural travel, dance travel, and destinations.

Lisa Skriloff is also the founding editor & publisher of Multicultural Travel News at https://multiculturaltravelnews.com/.

For more about MMR please visit http://multicultural.com/services/products_services.

Prior to starting the company, Lisa had a 10-year career at The New York Times, where she held a number of director-level positions in the Promotion, Marketing, Advertising, Circulation, and Special Projects departments. She oversaw the development of special sections for the Hispanic market, among other advertorials, and was responsible for numerous merchandising programs, sales promotions, and product introductions. As Director of Consumer Promotion, she managed the $13 million annual advertising campaign and earned an Effie for her work on the launch of the National Edition of The Times. She was appointed by the publisher to serve on the newspaper鈥檚 first diversity committee.

Fluent in Spanish, Lisa has worked extensively in the Hispanic market. She had advertising sales responsibilities for Caballero Spanish Radio in New York where she also wrote the company鈥檚 trade newsletter, Hispanic Age. During two years in Spain, she directed ad sales, and wrote articles, for an English language city publication in Madrid. She started her career as a Bilingual Elementary School Teacher in Madison, Wisconsin.

Among the many awards and honors, she has received: YWCA Salute to Women Achievers; Working Woman Magazine鈥檚 award for Innovation in Entrepreneurship, PRSA award for Best Newsletter, PRWeek鈥檚 Solo Practitioner of the Year in Public Relations and she was a finalist for NAWBO鈥橲 (National Association of Women Business Owners) Signature Award. In 2009, she was nominated for a Latinos in Social Media Award, in the category of the Best NY Latino(a) Social Network Leader. Her very first award, from the Little Red Train Camp, (pre-school) was for 鈥淢ost Friendly Girl in her Group.鈥�

Lisa has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and the IIR and SRI鈥檚 conferences on Marketing to Multicultural Markets, Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She proposed the course at New York University's (NYU) School of Continuing and Professional Studies, 鈥淢arketing to the New Majority: How to Reach the Multicultural Consumer," which she created and taught for 11 years, and taught a similar workshop at the University of Wisconsin 鈥� Milwaukee Institute for Diversity Education & Leadership. She created the workshop 鈥淗ow to Establish Yourself as an Expert鈥� offered by The Seminar Center in NYC and has been a guest speaker at Florida State University鈥檚 Center for Hispanic Marketing Communication and at the University of Texas School of Journalism & Mass Communication. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among many others, on multicultural marketing, about minority and women-owned businesses, and regarding travel experiences in 60 countries. A native New Yorker, she has also lived in California, Wisconsin, Spain, Mexico, Germany, and England.

Over the years Lisa Skriloff has been active in numerous associations including the Hispanic Public Relations Association, the Black Public Relations Association, the diversity committee of the Ad Club of NY and has served on the boards of the Publicity Club of New York and the National Association of Women Business Owners-NYC Chapter. She has lent her marketing and public relations skills on a pro bono basis to organizations such as Asian Women in Business and the American Women鈥檚 Economic Development associations. A graduate of the University of Wisconsin 鈥� Madison, she has chaired the NY Chapter of Cabinet 99, the Women鈥檚 Leadership Council of the Wisconsin Alumni Association (WAA) and served on the Board of the WAA.

Lisa is a frequent writer on travel and has contributed to Travel Agent Magazine, The NY Daily News, Jaxfax and Fodors Guides, and is the founding editor of Multicultural Travel News (MTN) and Dance Travel News. She specializes in multicultural travel, Spanish language destinations, dance, and cruise travel. View articles at https://lisaskriloff.com/travel/

She is co-author of the book 鈥淢en Are From Cyberspace: The Single Woman鈥檚 Guide to Finding Love Online鈥� published by St. Martin鈥檚 Press in December 1997.

Mark led the effort to create the award-winning esports program at UCI. Working closely with student leaders, administrators, faculty, and industry partners, Mark built a business plan that is both cost-neutral to the university and that broadly approaches the world of esports through the five pillars of Competition, Research, Community, Entertainment, and Careers. Mark was selected to serve as the inaugural commissioner for the North American Scholastic Esports Federation, helping connect learning to student interests.

In June 2018, UCI鈥檚 League of Legends team won the College League of Legends Championship. In October 2018, UCI鈥檚 esports program was awarded 鈥淢ost Outstanding Collegiate Program鈥� by the esports industry at the Tempest Awards. While at UCI, Mark has coordinated many campus traditions, including helping break Guinness Book World records. Mark has a B.S. in psychobiology from UCLA and an MBA from Cal State Fullerton's Mihaylo College of Business and Economics.

Dr. Chris Fenner, instructor of communication, teaches public relations, strategic communication and persuasion.

Fenner is an experienced communicator who has led the UWF team to top finishes at regional and national tournaments. Participating in collegiate speech and debate provides students with the advanced critical thinking and communication skills necessary to succeed in the workplace. Before coming to UWF in 2014, he established a competitive speech team at Florida Southern College, where he coached students to 32 national titles.

In his classes, Fenner teaches undergraduate courses in public relations and persuasion. He relies on high impact practices and hands-on activities to prepare students to meet the demands of the public relations industry. His students have provided public relations and communication advice to a variety of non-profit organizations in the community. At the graduate level, his coursework focuses on strategic communication, mass communication theory, and he works to train students as professional communication consultants.

Fenner鈥檚 research focuses on public relations crisis and image management, and pedagogy. He has presented his work at national and international conferences and is an article reviewer for the National Forensic Journal. He also serves as the vice president of the Florida Intercollegiate Forensic Association, and is the president of the Novice National Forensic Association.

Kristi Gilmore, assistant professor, teaches media relations, crisis communication, and advertising and public relations concepts.

Gilmore is a senior communication professional and accredited public relations counselor with industry experience in corporate communication, crisis management, strategic planning and community relations.

Prior to UWF, Gilmore taught at Texas Tech University in the College of Media and Communication, where she served as director of the online master鈥檚 program in strategic communication and innovation and was awarded the President鈥檚 Award for Excellence in Teaching.

Dr. Heather Riddell, assistant professor of communication, teaches social media, communication writing, and public relations courses at the undergraduate and graduate levels.

Riddell has created technology-centered courses to prepare students for a digitally-converged communication industry. At the undergraduate level, students take part in high-impact practices that allow students to learn through experience. She recently opened a Social Media Lab to support the content creation needs of students. At the graduate level, students pair theories with public relations strategies to create impactful and compelling digital content. Graduate students participate in the Florida Public Relations Association Image Award competition and have won local and state awards. 

Riddell鈥檚 research interests have focused on social/digital media, media effects, and the role of user-generated content in crisis communication. She has also investigated issues of public relations and social media pedagogy.

David has written widely on theoretical and methodological issues relating to Communication and Media studies, conducted several major studies into journalism and public relations, had a central role in all of the media election investigations conducted by the Loughborough Communication Research Centre since 1992, and argued the need for historical perspective in analysing the dynamics of media production and consumption.