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P. K. Kannan

Professor and Dean’s Chair in Marketing Science

Marketing, Customer Relationship Management, Digital Marketing,
+ 4 Machine Learning, Service Development, Pricing Strategy, New Product/Service Development,

Gaurav Jain

Assistant Professor, Lally School of Management

Consumer Behavior, Behavioral Economics, Marketing Research,
+ 3 behavioral finance, Pricing Strategy, new product development,

Bikram Ghosh

Effect of user-generated review of products on firm competition and strategy, social movements,

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