Newswise News from University of Maryland, Robert H. Smith School of Business Latest news from University of Maryland, Robert H. Smith School of Business on Newswise en-us Copyright 2024 Newswise Newswise News from University of Maryland, Robert H. Smith School of Business 115 31 / /images/newswise-logo-rss.gif Marketing Expert Breaks Down Historic Olympic Viewership /articles/marketing-expert-breaks-down-historic-olympic-viewership/?sc=rsin /articles/marketing-expert-breaks-down-historic-olympic-viewership/?sc=rsin Thu, 22 Aug 2024 14:05:37 EST Marketing professor Bobby Zhou explains three key factors to the Summer Olympics' large viewership: an enticing Paris backdrop, ideal time zones for viewers and the Olympics' innate potential to create a moment of unity. University of Maryland, Robert H. Smith School of Business Cyber Risk Can't be Eliminated, But Can be Managed (in 7 Steps) /articles/cyber-risk-can-t-be-eliminated-but-can-be-managed-in-7-steps/?sc=rsin /articles/cyber-risk-can-t-be-eliminated-but-can-be-managed-in-7-steps/?sc=rsin Mon, 12 Aug 2024 09:05:56 EST Following the CrowdStrike outage, it's significant to reassess total cybersecurity as neither technically possible nor economically desirable. However, an organization can effectively manage cyber risk by approaching it as a process of iterative steps. University of Maryland, Robert H. Smith School of Business Study Examines Factors for Effective Social Justice Advocacy in the Workplace /articles/study-examines-factors-for-effective-social-justice-advocacy-in-the-workplace/?sc=rsin /articles/study-examines-factors-for-effective-social-justice-advocacy-in-the-workplace/?sc=rsin Mon, 05 Aug 2024 09:05:38 EST Research by UMD Smith's Debra Shapiro shows social justice appeals are more effective when the advocate and the receiver share similarities, boosting empathy and credibility. University of Maryland, Robert H. Smith School of Business Why New CEO Brightens Boeing's Stock Outlook /articles/why-new-ceo-brightens-boeing-s-stock-outlook/?sc=rsin /articles/why-new-ceo-brightens-boeing-s-stock-outlook/?sc=rsin Wed, 31 Jul 2024 15:05:07 EST University of Maryland, Robert H. Smith School of Business Blueprint to Solve the Homeowners Insurance Crisis /articles/blueprint-to-solve-the-homeowners-insurance-crisis/?sc=rsin /articles/blueprint-to-solve-the-homeowners-insurance-crisis/?sc=rsin Wed, 31 Jul 2024 10:05:02 EST University of Maryland, Robert H. Smith School of Business Olympics' Gender Equality: Implications and Historical Context /articles/olympics-gender-equality-implications-and-historical-context/?sc=rsin /articles/olympics-gender-equality-implications-and-historical-context/?sc=rsin Sun, 21 Jul 2024 11:05:54 EST UMD business experts' analysis includes Olympics gender parity as an opportunity for marketers to showcase uplifting narratives about overcoming challenges and winning to reach consumers, especially women. University of Maryland, Robert H. Smith School of Business How to Solve the US Homeowners Insurance Crisis /articles/how-to-solve-the-us-homeowners-insurance-crisis/?sc=rsin /articles/how-to-solve-the-us-homeowners-insurance-crisis/?sc=rsin Wed, 17 Jul 2024 14:05:58 EST Clifford Rossi, formerly a senior risk executive for the likes of Fannie Mae, Freddie Mac, Citigroup and Washington Mutual, proposes a Federal Natural Hazard Insurance Corporation - a private-public approach to providing homeowners insurance across all natural hazards and states that would address myriad failures in today's insurance market. University of Maryland, Robert H. Smith School of Business Despite Air Traffic Controller Shortages and Boeing Delays, Airlines are 'Reasonably Prepared' for Record Summer Travel, Says UMD Expert /articles/despite-air-traffic-controller-shortages-and-boeing-delays-airlines-are-reasonably-prepared-for-record-summer-travel-says-umd-expert/?sc=rsin /articles/despite-air-traffic-controller-shortages-and-boeing-delays-airlines-are-reasonably-prepared-for-record-summer-travel-says-umd-expert/?sc=rsin Thu, 11 Jul 2024 13:05:51 EST UMD Smith's Suresh Acharya, who has worked on airline optimization systems for decades, assesses the air travel industry amid its busy summer. University of Maryland, Robert H. Smith School of Business U.S. Business Leaders Address AI Impact and Regulation Sentiments in Recent Survey /articles/u-s-business-leaders-address-ai-impact-and-regulation-sentiments-in-recent-survey/?sc=rsin /articles/u-s-business-leaders-address-ai-impact-and-regulation-sentiments-in-recent-survey/?sc=rsin Mon, 08 Jul 2024 14:05:00 EST A survey of US industry leaders sheds light on executive sentiments, revealing both the concerns and support surrounding AI adoption and governance. University of Maryland, Robert H. Smith School of Business Study Examines Gender Disparity in Science Research Funding /articles/study-examines-gender-disparity-in-science-research-funding/?sc=rsin /articles/study-examines-gender-disparity-in-science-research-funding/?sc=rsin Sun, 07 Jul 2024 13:05:40 EST Researchers' findings include junior women scientists receive less NIH funding and face lower tenure rates, with only 20% achieving tenure compared to nearly 40% of men, underscoring ongoing inequities in biomedical research careers. University of Maryland, Robert H. Smith School of Business When Groups Lack Diversity, Size Matters for Whether People Notice /articles/when-groups-lack-diversity-size-matters-for-whether-people-notice/?sc=rsin /articles/when-groups-lack-diversity-size-matters-for-whether-people-notice/?sc=rsin Tue, 02 Jul 2024 12:05:45 EST Work by UMD's Aneesh Rai and co-authors sheds light on when and why decision-makers do notice a lack of diversity in groups and make efforts to correct it. They find consistent evidence that the size of the group is an important factor. University of Maryland, Robert H. Smith School of Business AI in Marketing Workshop Forthcoming from UMD Smith Executive Education /articles/ai-in-marketing-workshop-forthcoming-from-umd-smith-executive-education/?sc=rsin /articles/ai-in-marketing-workshop-forthcoming-from-umd-smith-executive-education/?sc=rsin Thu, 13 Jun 2024 14:05:33 EST Professor Liye Ma will guide mid-to-senior-level marketing professionals in connecting big data, machine learning, predictive AI and generative AI to maximize marketing decisions and outcomes. University of Maryland, Robert H. Smith School of Business Large Language Model (LLM) Training Forthcoming from UMD Smith /articles/large-language-model-llm-training-forthcoming-from-umd-smith/?sc=rsin /articles/large-language-model-llm-training-forthcoming-from-umd-smith/?sc=rsin Tue, 14 May 2024 12:05:55 EST Information systems professor Kunpeng Zhang will direct a deep dive into the technical framework behind the large language model in an initiative tailored for professionals in public-facing and commercial sectors. University of Maryland, Robert H. Smith School of Business Study Shows Ineffectiveness of Targeted Credit Rationing in Banking /articles/study-shows-ineffectiveness-of-targeted-credit-rationing-in-banking/?sc=rsin /articles/study-shows-ineffectiveness-of-targeted-credit-rationing-in-banking/?sc=rsin Thu, 09 May 2024 08:00:00 EST With the recent ESG-inspired shift towards and away from the rationing of capital to specific firms that arguably generate negative externalities, a new study shows targeted credit rationing in recent history has been widely ineffective in promoting change. University of Maryland, Robert H. Smith School of Business UMD Smith Launches Center for Artificial Intelligence in Business /articles/umd-smith-launches-center-for-artificial-intelligence-in-business/?sc=rsin /articles/umd-smith-launches-center-for-artificial-intelligence-in-business/?sc=rsin Fri, 03 May 2024 14:05:07 EST A research and teaching initiative from the University of Maryland's business school will bolster AI-enabled design and governance frameworks for businesses and policymakers. University of Maryland, Robert H. Smith School of Business Patent Bubbles in Chinese Universities: Study Examines Extent and Implications /articles/patent-bubbles-in-chinese-universities-study-examines-extent-and-implications/?sc=rsin /articles/patent-bubbles-in-chinese-universities-study-examines-extent-and-implications/?sc=rsin Tue, 09 Apr 2024 14:05:19 EST Chinese university patent activity is booming but isn't translating to a high level of technology or viable commercial products, according to new research exploring this "patent bubble" trend and its implications. University of Maryland, Robert H. Smith School of Business Logistics Expert Available Through Thursday (3/28) to Discuss Supply Chain Impacts of the collapse of Baltimore's Francis Scott Key Bridge /articles/logistics-expert-available-to-discuss-supply-chain-impacts-of-the-collapse-of-baltimore-s-francis-scott-key-bridge/?sc=rsin /articles/logistics-expert-available-to-discuss-supply-chain-impacts-of-the-collapse-of-baltimore-s-francis-scott-key-bridge/?sc=rsin Wed, 27 Mar 2024 16:05:30 EST University of Maryland, Robert H. Smith School of Business UMD Smith Offering Free Risk Assessment for Nonprofits, Small Firms /articles/umd-smith-offering-free-risk-assessment-for-nonprofits-small-firms/?sc=rsin /articles/umd-smith-offering-free-risk-assessment-for-nonprofits-small-firms/?sc=rsin Mon, 11 Mar 2024 15:05:15 EST Smith's Justice for Fraud Victims project is providing pro bono control risk assessments. The work is CPA-supervised including under professor and JFV director Samuel Handwerger. University of Maryland, Robert H. Smith School of Business Study: Gender Bias Negatively Influences Ratings for Female-Led Films /articles/study-gender-bias-negatively-influences-ratings-for-female-led-films/?sc=rsin /articles/study-gender-bias-negatively-influences-ratings-for-female-led-films/?sc=rsin Fri, 08 Mar 2024 13:05:00 EST Study shows male audiences, compared to female audiences, rate films with a woman in the lead role lower than male-led films, and they disagree more on their quality. University of Maryland, Robert H. Smith School of Business Tech Layoffs Signal 'Feeling Economy' Shift /articles/tech-layoffs-signal-feeling-economy-shift/?sc=rsin /articles/tech-layoffs-signal-feeling-economy-shift/?sc=rsin Tue, 13 Feb 2024 08:05:24 EST UMD Smith expert explains the wave of tech job layoffs as a sign of a broader, labor market shift to where "humans need to recalibrate and capitalize on strengths beyond pure intelligence--like intuition, empathy, creativity, emotion and people skills." University of Maryland, Robert H. Smith School of Business