Tuesday, October 04, 2011
Majority of Journalists Use Linkedin, though Many Ask, “What’s the Value?”
If you want to interact with journalists, it helps to find their watering hole, and the best place, according to a recent study is Linkedin.
Newswise Blog
Thursday, September 29, 2011
“Magic Mushrooms” May Create Lasting Personality Change
A single high dose of the hallucinogen psilocybin, the active ingredient in so-called “magic mushrooms,” was enough to bring about a measureable personality change lasting at least a year in nearly 60 percent of the 51 participants in a new study, according to the Johns Hopkins researchers who conducted it.
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Wednesday, September 28, 2011
The Press Release Evolves: An Old Medium for a New Kind of Marketing
For businesses looking to get the news out about their company, it seems almost every week brings a new tool with which to spread the company message. A corporate blog, a Facebook page, a Twitter account, a YouTube channel, and most recently, a Google+ account. A different type of content for each medium, the pros will tell you. But what of the venerable, tried and true press release? Practitioners of new media, social media, and most especially content marketing (I practice all three, by the way) may tell you that the press release is in decline, or worse, already obsolete.
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Tuesday, September 27, 2011
Low Vitamin B12 Levels May Lead to Brain Shrinkage, Cognitive Problems
Older people with low blood levels of vitamin B12 markers may be more likely to have lower brain volumes and have problems with their thinking skills, according to researchers at Rush University Medical Center. The results of the study are published in the Sept. 27 issue of Neurology.
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Tuesday, September 20, 2011
Netflix Responds to Customer Outrage with New Thing for Customers to Get Outraged About
4 Ways Netflix Failed With Big Announcement: Netflix announced that it will split into two companies to handle internet streaming and DVD-by-mail separately. “The envelopes will still be red,” assures CEO Reed Hastings, but the unpopular changes have customers seeing red, and threatening to cancel their memberships.
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Monday, September 19, 2011
Probiotics Have Slight Preventive Effect on Colds
Taking probiotics seems to provide both children and adults with a mild degree of protection against many upper respiratory tract infections (URTI) including the common cold, according to a new systematic review.
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Friday, September 16, 2011
Video Games May Not Boost Cognition
Over the past decade, many studies and news media reports have suggested that action video games such as Medal of Honor or Unreal Tournament improve a variety of perceptual and cognitive abilities. But in a paper published in the journal Frontiers in Psychology, Walter Boot, an assistant professor in Florida State University’s Department of Psychology, critically reevaluates those claims.
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Thursday, September 08, 2011
Death Tolls Spur Pro-War Stance
Mounting casualities in the Iraq and Afghanistan wars might seem like a reason for people to denounce the war and demand a way out. But a new “sunk-cost” psychology study finds that highlighting casualties before asking for opinions on these wars actually sways people toward a pro-war attitude. This sunk-cost mindset may also explain why losers stay in stock market.
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Thursday, September 01, 2011
Guest Blog: A “Victim” of Newswise Success
I had no idea how far reaching and immediate Newswise could be with the public until the day I got involved with Internet poker.
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Wednesday, August 24, 2011
Google Translate on Newswise
Newswise has recently introduced a new service by making Google Translate as simple as one click on any article of the more than 100,000 in our online database. This makes clients’ news much more accessible to international journalists.
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